The Butterfly Effect

My previous blog post explained my reasoning behind using the word ‘creative’ in our organizations name and I also spent a little time talking about our creative process. Today, I’d like to talk about something else that’s extremely important to me. In addition to properly defining ourselves thru our name, I wanted to also add something to our identity that further spoke to who we are and the philosophy behind our approach to providing services to our clients. It honestly didn’t take too much thought to land on something that I’ve found fascinating for quite some time.

The Butterfly Effect – Small Changes Make a Huge Difference It may seem a bit rudimentary and even overly simplistic, but I suppose that’s a good portion of the reason that I find it so very compelling. The theory proposes that small changes of any kind actually have large ramifications on much around us. There’s obviously many life lessons that one could adopt based on this theory and I’ve certainly pondered this, but I also love how it applies specifically to the philosophy behind what we’re attempting to achieve at Wilt Creative. It's for this very reason that we also incorporated a butterfly into the logo.

I’ve had the privilege of working on projects within a wide range of budget amounts and based on my experience, (regardless of the budget or time constraints) I’m persuaded that every project can have an effective outcome towards the desired goal IF planned properly. I am a firm believer in extensive pre-planning directly based on the limitations. What I mean by this is that one must design the creative based on the desired outcome, but this needs to be properly tuned within the budget & needed time frame. Some may believe this to be compromising the creative, but I would strongly argue the opposite! It’s within this process of being mindful of all factors that my team can be truly effective and develop a strategy that is unique, creative and often pushing the bar, but the key factor is that what we’ve developed is actually achievable! I (along with my team) firmly believe that the sky is the limit when considering creative possibilities…I don’t believe that we should stifle dreams or ideas, but I do believe we must develop strategies based on realities so we can actually accomplish what’s needed and effectively reach as many as possible. There’s not much worse than developing something that ends up being the best keep secret rather than an effective tool for pushing people towards the desired message.

This belief also applies to the entirety of an organization, not just forward-facing marketing. The aesthetics of an attraction or experience, employee culture and yes, traditional advertising techniques all should be considered down to the smallest detail and available budget. Whether there’s dollars for a large effort or simply enough for a small strategic change, both can be highly effective if planned properly!

As always, if you find any of the services we provide of interest, give us a call! We’d love to talk…